When people talk about being "on-brand" they're talking about consistency. If you look at large, successful companies, you'll often notice that they have a certain character that permeates everything they put in front of the public, from imaging to tone of copy and —yep, you guessed it— voiceover.
It's important to establish recognition through consistency and repetition. This isn't to say that the best branding advice can be boiled down to "do the exact same thing over and over again", but there should be a conceptual through-line that ties everything together so that potential customers, clients, investors, and partners can feel confident in what to expect.
This is true with being a voice actor as well. It's sage advice to be consistent with the tone in all of your messaging and optics. It may even help convince a potential buyer that you would fit right in with their brand voice if your self-promotion and presentation is consistent and purposeful.
The following article has a lot to consider for us voice actors, both as entrepreneurs with our our personal brand to consider and as people who can serve as a part of a company's brand voice. We hope it serves you well.
Pedro Pascal, The Mandalorian, and Voiceover
With 148 Character VO Emmy Award nominees, who stands out and why?
A hilarious social media handle has dedicated itself to narrating animals' inner monologues.
Pros and cons of celebrity voice acting
Sarah Natochenny voiced Pokémon’s Ash Ketchum for 17 years. Q&A.
Warning -- spoilers ahead! Click to read about voice actor cameos in The Last of Us.
Erika sits down with Marvin Greene to discuss the importance of studying the craft, his favorite breakthroughs, and more!
Get out of your own way and own your year in VO by applying this advice. Here are four simple steps to help you reach your goals!
Cissy Jones, Melissa Hutchison, and Gavin Hammon share advice, discuss their careers, experience, and day to day life as working voice actors.
Insight and advice from Kaitlyn Robrock, the voice Of Minnie Mouse, for voice actors
Helpful Insights from Working Voice Over Actors and Creatives