In this brief interview, Gavin Hammon discusses commercial work and his upcoming class at Voice One, The Modern Announcer (Class link and information below).
Aaron: How have commercials changed since you first started voicing them?
Gavin: Initially when I started out, probably about 17 or 18 years ago, most of the commercial stuff was totally conversational. It was just subdued, and everybody was cool and normal, and there were no announcers or anything like that, and I think that over just the past especially 5-10 years it's gotten so much broader in terms of what you can bring to something. There's way more character-y reads in commercials. There's sort of really-really conversational, which sounds like real people ––which happens a lot–– and they're weird and kind of off-putting when you hear them sometimes. It seems like it's opened up a whole lot more.
Everything will say that it's conversational, but then you'll see it on air and it'll be an announcer. So it just seems like it's pretty wide open then in terms of how everybody's approaching it. So my hope with the class is just to get people to be in touch with whatever their own strengths are, because we can all kind of bring something to whatever that commercial’s trying to do. They don't know what they want it to sound like, and if they do they’re probably a little too specific.
Aaron: So what piece of advice would you give actors who want to achieve the modern sound with traditional copy?
Gavin: I think it’s just about addressing and sort of honing in on what you do well, knowing what your strengths are and just bringing that –– bringing out your best read for what you're able to do. And if you can do kind of character-y stuff, there's a lot of announcers that can be really character-y, and then there's a lot of announcers that can be really subdued and really pulled back, or amped up –– it's just kind of finding your strengths and exploiting as much as possible.
Saturday 11/6/2021
10am - 5pm PDT
$225
In-Person at Voice One
414 Jackson Street STE 202, San Francisco 94111
A quick look at what's new, what's here this week (October 2-8) and what's coming your way next week.
A quick look at what's new, what's here this week (September 25-October 2) and what's coming your way next week.
Celebrating Hispanic Voice Actors for Hispanic Heritage Month
A quick look at what's new, what's here this week (September 11-17) and what's coming your way next week.
A quick look at what's new, what's here this week (September 11-24) and what's coming your way next week.
A quick look at what's new, what's here this week (September 5-10) and what's coming your way next week.
A quick look at what's new, what's here this week (August 28-September 3) and what's coming your way next week.
A quick look at what's new, what's here this week (August 21-28) and what's coming your way next week.
A quick look at what's new, what's here this week (August 14-20) and what's coming your way next week.
A quick look at what's new, what's here this week (August 7-13) and what's coming your way next week.
A quick look at what's new, what's here this week (July 31-August 6) and what's coming your way next week.
A quick look at what's new, what's here this week (July 24-30) and what's coming your way next week.
What does the SAG-AFTRA strike mean for Voice Actors? NAVA shares a helpful resource.
A quick look at what's new, what's here this week (July 17-23) and what's coming your way next week.
A quick look at what's new, what's here this week (July 10-16) and what's coming your way next week.
A quick look at what's new, what's here this week (July 3-9) and what's coming your way next week.
Pedro Pascal, The Mandalorian, and Voiceover
A quick look at what's new, what's here this week (June 26-July 2) and what's coming your way next week.
With 148 Character VO Emmy Award nominees, who stands out and why?
A quick look at what's new, what's here this week (June 19-25) and what's coming your way next week.
Video game voice actors discuss Artificial Intelligence and its impact on Voiceover
A quick look at what's new, what's here this week (June 12-18) and what's coming your way next week.
The story behind why Kayleigh McKee decided to become a voice actor.
A quick look at what's new, what's here this week (June 5-11) and what's coming your way next week.
How do voice actors protect themselves with the rise of AI?
A quick look at what's new, what's here this week (May 30-June 4) and what's coming your way next week.
A deep dive with ZeniMax Online Studio’s VO Lead, Becky Ichnoski about how all of Tamriel’s characters get their voices!
A quick look at what's new, what's here this week (May 22-28) and what's coming your way next week.
A hilarious social media handle has dedicated itself to narrating animals' inner monologues.
A quick look at what's new, what's here this week (May 15-21) and what's coming your way next week.
Celebrating AAPI Voice Actors for Asian American and Pacific Islander Heritage Month
A quick look at what's new, what's here this week (May 8-14) and what's coming your way next week.
If ad agencies are thinking about poetry, as voice actors we must also keep this top of mind.
A quick look at what's new, what's here this week (May 1-7) and what's coming your way next week.
Pros and cons of celebrity voice acting
A quick look at what's new, what's here this week (April 24-30) and what's coming your way next week.
In honor of National Poetry Month, Sally shares her love of poetry.
A quick look at what's new, what's here this week (April 17-23) and what's coming your way next week.
A quick look at what's new, what's here this week (April 10-16) and what's coming your way next week.
A quick look at what's new, what's here this week (April 3-9) and what's coming your way next week.
The Youth VO Program returns this Summer! And it's better than EVER!
A quick look at what's new, what's here this week (Mar 27-Apr 2) and what's coming your way next week.
Sarah Natochenny voiced Pokémon’s Ash Ketchum for 17 years. Q&A.
A quick look at what's new, what's here this week (Mar 20-26) and what's coming your way next week.
Warning -- spoilers ahead! Click to read about voice actor cameos in The Last of Us.
A quick look at what's new, what's here this week (Mar 13-19) and what's coming your way next week.
Everyone can embrace and actively support equity.
A quick look at what's new, what's here this week (Mar 6-12) and what's coming your way next week.
A quick look at what's new, what's here this week (Feb 27 - Mar 5) and what's coming your way next week.
A quick look at what's new, what's here this week (Feb 20-26) and what's coming your way next week.
A quick look at what's new, what's here this week (Feb 13-19) and what's coming your way next week.
We've created a guide you can use for your Super Bowl watching party!
A quick look at what's new, what's here this week (Feb 6-12) and what's coming your way next week.
From Robin Williams to Tina Fey, here are 25 reasons why improv will not only make you a better actor, but will change your life!
A quick look at what's new, what's here this week (Jan 30-Feb 5) and what's coming your way next week.
Words of wisdom on the video game industry from Voice over veterans.
A quick look at what's new, what's here this week (Jan 23-29) and what's coming your way next week.
Erika sits down with Marvin Greene to discuss the importance of studying the craft, his favorite breakthroughs, and more!
A quick look at what's new, what's here this week (Jan 16-22) and what's coming your way next week.
Guest post: Overcoming audition anxiety with improv!
A quick look at what's new, what's here this week (Jan 9-15) and what's coming your way next week.
Get out of your own way and own your year in VO by applying this advice. Here are four simple steps to help you reach your goals!
A quick look at what's new, what's here this week (Jan 2-8) and what's coming your way next week.
A quick look at what's new, what's here this week (Dec 12-18) and what's coming your way next week.
Check out these gift ideas for the voice actors in your life
A quick look at what's new, what's here this week (Dec 5-11) and what's coming your way next week.
A quick look at what's new, what's here this week (Nov 28-Dec 4) and what's coming your way next week.
A quick look at what's new, what's here this week (Nov 21-27) and what's coming your way next week.
We wish you happiness, success, and good company this Thanksgiving
A quick look at what's new, what's here this week (Nov 14-22) and what's coming your way next week.
A quick look at what's new, what's here this week (Nov 7-13) and what's coming your way next week.
Cissy Jones, Melissa Hutchison, and Gavin Hammon share advice, discuss their careers, experience, and day to day life as working voice actors.
A quick look at what's new, what's here this week (Oct 31-Nov 6) and what's coming your way next week.
Expert Voice123 tips from Natasha Marchewka and Katherine Tole
A quick look at what's new, what's here this week (Oct 24-30) and what's coming your way next week.
What are the "right" settings for voiceover recording?
A quick look at what's new, what's here this week (Oct 17-23) and what's coming your way next week.
Many actors are affected by dyslexia, but it isn't talked about enough.
A quick look at what's new, what's here this week (Oct 10-16) and what's coming your way next week.
Celebrating Hispanic Voice Actors for Hispanic Heritage Month
A quick look at what's new, what's here this week (Oct 3-9) and what's coming your way next week.
Spotlight on a phenomenal voice actor, composer, singer, and teacher.
A quick look at what's new, what's here this week (Sep 26-Oct 2) and what's coming your way next week.
A quick look at what's new, what's here this week (Sep 19-25) and what's coming your way next week.
Insight and advice from Kaitlyn Robrock, the voice Of Minnie Mouse, for voice actors
A quick look at what's new, what's here this week (Sep 12-18) and what's coming your way next week.
Interviews with this phenomenal voice actor and teacher
A quick look at what's new, what's here this week (Sep 6-11) and what's coming your way next week.
A quick look at what's new, what's here this week (Aug 29-Sep 4) and what's coming your way next week.
Helpful Insights from Working Voice Over Actors and Creatives
A quick look at what's new, what's here this week (Aug 22-28) and what's coming your way next week.