The all-time favorite commercial was the Twilight Zone promo featuring Jordan Peele. The spot was intriguing from the get-go, and the storyteller voice-over took you on a journey into the unknown.
Your choices for most memorable ad were the Google translation commercial and the Kia Telluride commercial. The writing for both spots was sincere and thoughtful and the voice over matched it perfectly. The Google script featured a unique, reassuring, international voice, while the Kia commercial conveyed vulnerability as strength through the voice of a young boy. Although the deep, (often announcery) voices tended to dominate the Super Bowl ads once again, it was the raw, unique, and vulnerable spots that stood out as most memorable. It's curious that the spots that went against the stereotypical, masculine sports-fan were the ones that stuck with us.
Otherwise, there was a lot of variety: many of the reads were warm and friendly, smoky or sensual, high energy or announcery, and there were even a handful done in character.
The biggest observation that nearly everyone spoke about was the glaringly uneven ratio of commercials voiced by men versus women. We counted 35 spots voiced by men and only 10 voiced by women, and your tallies were all roughly the same. That's right, less than one third of the voice over was performed by women. One might argue that it makes sense in an event with a predominantly male audience, however a recent Forbes article states that "in 2017, the NFL estimated roughly 45% of football fans were female, [and in 2018] women constituted about 49% of the 108 million-plus people who watched the game." Half of the audience is women, which raises the question: if there is equal representation in the audience, why isn't there equal representation in the voice over?
Perhaps the uniqueness and vulnerability that we saw will continue to evolve in voice over throughout the course of the year. Maybe at the next Super Bowl we'll hear even more of what we already know: that women can sell to sports fans, that soft-spoken men can raise our spirits, and that unique voices can inspire us.
A quick look at what's new, what's here this week (Sep 26-Oct 2) and what's coming your way next week.
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Insight and advice from Kaitlyn Robrock, the voice Of Minnie Mouse, for voice actors
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Interviews with this phenomenal voice actor and teacher
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Helpful Insights from Working Voice Over Actors and Creatives
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Check out our highlight reel of the 2022 Summer Fast Track program!
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Erika sits down with Shelley and Angeli to discuss marketing tips on how to grow your voice-over career and their upcoming classes focused on LinkedIn Marketing for Voiceover and Booking International Work.
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We're three weeks into Summer Fast Track 2022! Take a peek at how things are going so far.
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**Spoiler Alert** This article discusses a pivotal character from Stranger Things season 4.
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Don't miss these three classes to keep your skills (and your audio) sharp this summer!
Curious as to what an average workday for a voice actor looks like? Well, look no further!
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The 2022 Fall Schedule is Here!!! Get it while it's hot!
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21 Things You Never Knew About Being A Professional Voice Actor, According to Austin Tindle
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Jennifer Sun Bell of The PGM VO List has an enlightening conversation with Voice One's Danny Scott about global majority voices in the voiceover industry.
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Hear advice from Anjali Bhimani, Cissy Jones, and Jennifer Hale as they discuss voice acting for video games from the feminine perspective in this panel from GamesBeat Summit.
A quick look at what's new, what's here this week (May 23-29) and what's coming your way next week.
Explore the role dubbing plays at Netflix, with interesting nuggets from the dubbing and subtitling team at Netflix themselves!
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Seventeen's Leah Campano asks Rosalie Chiang questions about the VO industry, her career and more!
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The students of Voice One show their appreciation for #Teacherappreciationweek.
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Elley Ray Hennessy shares her wisdom regarding voicing animated characters.
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Part four of our four part series of what you can do outside the booth to find greater success in voice over.
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Let’s tackle big, old, ugly fear. Here are five ways to conquer your fear of trying improv, or anything new.
A quick look at what's new, what's here this week (April 4-10) and what's coming your way next week.
From Robin Williams to Tina Fey, here are 25 reasons why improv will not only make you a better actor, but will change your life!
A quick look at what's new, what's here this week (March 28-April 3) and what's coming your way next week.
Aaron sits down with Lori Alan to discuss a voice actor's role in animation and up coming class, Talk to the Booth Lady.
If you are a future VO superstar, join our youth Summer program coming up in June 2022! Classes available for students 4th-12th grade!
A quick look at what's new, what's here this week (March 21-27) and what's coming your way next week.
Video games have become a sophisticated and immensely popular form of entertainment and recreation, and the voice acting involved keeps evolving.
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Five ways to mitigate the negative consequences that come along with time change.
Part three of our four part series of what you can do outside the booth to find greater success in voice over.
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One of the most highly influential players in voice acting history
Exclusive interviews with 2K Games Casting Manager Tom Celia, E-Learning Entrepreneur Angeli Fitch, MoCap Legend Walt Gray IV, AND workshops starting this weekend!
A quick look at what's new, what's here this week (February 28-March 6) and what's coming your way next week.
Part two of our four part series of what you can do outside the booth to find greater success in voice over.
A quick look at what's new, what's here this week (February 21-27,) and what's coming your way next week.
Our four part series of what you can do outside the booth to find greater success in voice over.
We've created a guide that you can print up and bring with you to your Super Bowl watching party. After the game, upload your answers and compare!
Why are explainer videos on the rise and what does it mean for voice actors?
A quick look at what's coming your way. January 24-30, plus a peek at next week.
In anticipation of her upcoming class on American Accents, Aaron sits down with renowned dialect coach of stage and screen, Lynne Soffer, for a brief interview.
A quick look at what's coming your way. January 17-23, plus a peek at next week.
Get out of your own way and own your year in VO by applying this advice.
A quick look at what's coming your way. January 10-16, plus a peek at next week.
Aaron meets with Walt Gray IV to discuss the why voice actors should know how to audition through self-tapes.
A quick look at what's coming your way. January 3-9, plus a peek at next week.
Sally shares an experience that shifted her perspective on perseverance in voice over.
Aaron finds out what Marika Casteel has to say about acting and voice over
Wishing you happiness and good company as we wind down the year
We felt so inspired after our Professional Invitational with Rowen Wagner from Moose Toys, we just had to write about it!
Aaron asks Gavin a few questions about Commercial VO and his new class at Voice One.
A Tech Tip clarification from our brilliant instructor Jim Edgar
Three steps to stop listening to yourself while performing commercial VO
Take a look at the awesome classes coming your way this month, and join us in-person in San Francisco or online via Zoom.
Many actors are affected by dyslexia, but it isn't talked about enough.
Check out what we have in store for you this month!
Voice Acting is more than just reading, no matter the sales pitch.
Interview and Q&A with Tom Celia - Recording Available!
How the pandemic changed dubbing and what that means for the future
Join us on September 8 and meet Cliff!
“I will quite often come out of the booth drenched in sweat, but those are the things that I live for.”
This weekend only! Save $50 on your class registration!
'Twelve Minutes' required much more time in the booth
A quick look at classes starting this weekend and next week!
Voice actor Kayleigh McKee discusses her experience in voiceover and progress in representation
