If you've been on the internet or have landed a corporate job recently, you've seen Explainer Videos. Explainer videos are short, online marketing and training videos with captivating voice over set to animation, used to explain a company's products or services to customers or employees. They are highly effective tools for sharing information in a variety of areas, and you as a voice actor are an essential component to their impact.
Companies are busy, and time is valuable. Getting a message through to an audience in a compelling and efficient manner is essential for growth as a business. Companies want to grab people's attention, empower them with knowledge, and entice them to find out more. Explainer videos share valuable information in dynamic, but bite-sized bits, to enlighten people on the value of a product, why a concept or cause is worth consideration, and/or how to perform tasks and functions necessary to their work. Plus, a ton of money can be saved by investing in explainer videos for employee onboarding and training, freeing up time and resources to invest elsewhere.
It's simple, we're storytellers. We can narrate a process, or define a concept, in a structured flow that reveals each step clearly and concisely. In addition, trained voice actors can bring humanity, humor, sentimentality, and compassion to a product that might otherwise be dry or boring. We help expand the company’s outreach in a positive, accessible, and personable way. Our voice makes the product or service easy and familiar, and bridges the gap between the company and the consumer or employee.
Explainer videos are a growing industry for a number of reasons, including the effectiveness of the medium for marketing and training, the potential cost savings, and the trend toward more digital products and services on the market. Being well-trained to deliver great VO in this genre will open up career opportunities that can provide steady and continuous work. Voice actors often find themselves with repeat clients in explainer videos. If a company hires you, it's because your skills and voice fit their brand and culture. If you deliver well for them the first time, it'll save them time and money to reach out to you directly for future products, which can add stability and expansion to your voice over career.
With the knowledge of what explainer videos are, how they’re used, and what you as a voice actor can contribute to them, get out there and expand your VO career by helping companies add a human touch to their products and services! And if you're interested in learning more about how to deliver great explainer video reads and how to find work in this growing area, register for our upcoming class with the VO Boss, Anne Ganguzza, through the link below.
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