Along with the incredible progress you're making inside the booth, we are sharing a four-part series on ways to advance and sustain your voice over career outside the booth. Last week we focused on the necessity of acting training. This week we're highlighting the vital subject of business acumen.
In a voice over career, you wear the hats of actor, artist, and creative director, as well as CEO, COO, and Commander in Chief. Many VAs are focused on getting signed with a talent agent to grow their career, but the work that an agent does for you is only a portion of the overall responsibility of maintaining a successful career. You must manage contracts, payments, deadlines, taxes, NDAs, receipts for expenses, home studio upkeep, client acquisition and follow-up, and marketing and self-promotion. Add to that the jobs that you may book without your agent, which will increase your workload to include scheduling sessions, setting and receiving fees, exchanging recorded files and re-takes, and tracking usage.
You are a small business, and managing a structured and organized flow of your work process will establish you as a professional small business. The clients you will be working with are professional businesses, therefore you want your service on the same level. Organization, structure and flow will also give you a way to follow up with current clients and track potential clients, which means new and repeat business - the key to a thriving and steady freelance career. Not to mention, good workflow will give you the peace of mind and freedom you’ll need to be creative inside the booth.
In the same way good acting technique takes time and devotion to develop, building a sound business requires time, energy, hard work, and dedication. If you can design a standardized process and consistently stick to it, the resulting framework will allow you to put your passion and talent out into the world, and make a living doing what you love. And that is the stuff of dreams.
Next week we’ll share about the cultivation and care of your voice.
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