As commercial voice over actors, we strive to eliminate the "sell" in a piece of copy. We aim to sound natural and conversational as we talk about things like the "sensorial experience of Clorox Scentiva™ Disinfecting Mopping Cloths". We do it, and because we are trained actors, we do it well.
However, as soon as we start looking for work, some of us grasp at every job we can get and sell ourselves in a blatant way. Ironically, we forget that just as these companies work very hard to figure out every detail of their product - the color, the label, the sound of the voice that presents it - we, too, must spend quality time asking ourselves the right questions to promote our product -our voice- in a natural way.
By knowing what images your voice evokes, and branding yourself accordingly, clients will connect with your voice visually. They'll know who you are, where you fit in, and how you are going to solve their problem.
The process of branding can be overwhelming when you have no idea where to start.
Ian Price, a graphic design branding expert, demystifies the process as he discusses the importance of branding, how to find your specific brand, and create a marketable image that’s right for you!
Once you've figured out your brand, you'll need to promote it to let potential clients know that you are exactly the resource that they need.
But beware, self-promotion is not for the faint-hearted!
Keith Norton will build your confidence by sharing concrete ideas for self-promotion, brainstorming new ideas with fellow voice actors, and practicing exercises that will give you the courage and skills to self-promote like a boss. This class is great for actors who have been in the business awhile as well as those just starting out.
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We've created a guide that you can print up and bring with you to your Super Bowl watching party. After the game, upload your answers and compare!
Why are explainer videos on the rise and what does it mean for voice actors?
