As commercial voice over actors, we strive to eliminate the "sell" in a piece of copy. We aim to sound natural and conversational as we talk about things like the "sensorial experience of Clorox Scentiva™ Disinfecting Mopping Cloths". We do it, and because we are trained actors, we do it well.
However, as soon as we start looking for work, some of us grasp at every job we can get and sell ourselves in a blatant way. Ironically, we forget that just as these companies work very hard to figure out every detail of their product - the color, the label, the sound of the voice that presents it - we, too, must spend quality time asking ourselves the right questions to promote our product -our voice- in a natural way.
By knowing what images your voice evokes, and branding yourself accordingly, clients will connect with your voice visually. They'll know who you are, where you fit in, and how you are going to solve their problem.
The process of branding can be overwhelming when you have no idea where to start.
Ian Price, a graphic design branding expert, demystifies the process as he discusses the importance of branding, how to find your specific brand, and create a marketable image that’s right for you!
Once you've figured out your brand, you'll need to promote it to let potential clients know that you are exactly the resource that they need.
But beware, self-promotion is not for the faint-hearted!
Keith Norton will build your confidence by sharing concrete ideas for self-promotion, brainstorming new ideas with fellow voice actors, and practicing exercises that will give you the courage and skills to self-promote like a boss. This class is great for actors who have been in the business awhile as well as those just starting out.
Inspired by the three-week intensive some of our students recently completed, Danny spoke with Voice One Vocal Health instructor Julia Norton who has over 25 years of experience teaching people how to have a free and healthy voice.
An Interview with Top Dialect Coach Doug Honorof
Voice One offers a beginning improv class that takes you through the the basic rules of improv (believe it or not, there are rules!) through games and scenes. Laura Derry creates a fun and safe space for you to succeed and fail and you'll laugh and learn a lot!
We are premiering a new class called Storytelling in VO. The class takes place over two Thursdays: January 31st and February 7th from 6:30pm-9:30pm taught by Sally. The class will cover the short story format, with scripts from commercials, corporate narration, literature, and children’s books.