As commercial voice over actors, we strive to eliminate the "sell" in a piece of copy. We aim to sound natural and conversational as we talk about things like the "sensorial experience of Clorox Scentiva™ Disinfecting Mopping Cloths". We do it, and because we are trained actors, we do it well.
However, as soon as we start looking for work, some of us grasp at every job we can get and sell ourselves in a blatant way. Ironically, we forget that just as these companies work very hard to figure out every detail of their product - the color, the label, the sound of the voice that presents it - we, too, must spend quality time asking ourselves the right questions to promote our product -our voice- in a natural way.
By knowing what images your voice evokes, and branding yourself accordingly, clients will connect with your voice visually. They'll know who you are, where you fit in, and how you are going to solve their problem.
The process of branding can be overwhelming when you have no idea where to start.
Ian Price, a graphic design branding expert, demystifies the process as he discusses the importance of branding, how to find your specific brand, and create a marketable image that’s right for you!
Once you've figured out your brand, you'll need to promote it to let potential clients know that you are exactly the resource that they need.
But beware, self-promotion is not for the faint-hearted!
Keith Norton will build your confidence by sharing concrete ideas for self-promotion, brainstorming new ideas with fellow voice actors, and practicing exercises that will give you the courage and skills to self-promote like a boss. This class is great for actors who have been in the business awhile as well as those just starting out.
A quick look at what's new, what's here this week (November 20-26) and what's coming your way next week.
We wish you happiness, success, and good company this Thanksgiving
A quick look at what's new, what's here this week (November 20-26) and what's coming your way next week.
A quick look at what's new, what's here this week (November 13-19) and what's coming your way next week.
A quick look at what's new, what's here this week (November 6-12) and what's coming your way next week.
A quick look at what's new, what's here this week (October 30-November 5) and what's coming your way next week.
A quick look at what's new, what's here this week (October 23-29) and what's coming your way next week.
A quick look at what's new, what's here this week (October 16-22) and what's coming your way next week.
A quick look at what's new, what's here this week (October 9-15) and what's coming your way next week.
A quick look at what's new, what's here this week (September 25-October 2) and what's coming your way next week.
Celebrating Hispanic Voice Actors for Hispanic Heritage Month
A quick look at what's new, what's here this week (September 11-17) and what's coming your way next week.
A quick look at what's new, what's here this week (September 11-24) and what's coming your way next week.
A quick look at what's new, what's here this week (September 5-10) and what's coming your way next week.
A quick look at what's new, what's here this week (August 28-September 3) and what's coming your way next week.
A quick look at what's new, what's here this week (August 21-28) and what's coming your way next week.
A quick look at what's new, what's here this week (August 14-20) and what's coming your way next week.
A quick look at what's new, what's here this week (August 7-13) and what's coming your way next week.
A quick look at what's new, what's here this week (July 31-August 6) and what's coming your way next week.
A quick look at what's new, what's here this week (July 24-30) and what's coming your way next week.
What does the SAG-AFTRA strike mean for Voice Actors? NAVA shares a helpful resource.
A quick look at what's new, what's here this week (July 17-23) and what's coming your way next week.
A quick look at what's new, what's here this week (July 10-16) and what's coming your way next week.
A quick look at what's new, what's here this week (July 3-9) and what's coming your way next week.
Pedro Pascal, The Mandalorian, and Voiceover
A quick look at what's new, what's here this week (June 26-July 2) and what's coming your way next week.
With 148 Character VO Emmy Award nominees, who stands out and why?
A quick look at what's new, what's here this week (June 19-25) and what's coming your way next week.
Video game voice actors discuss Artificial Intelligence and its impact on Voiceover
A quick look at what's new, what's here this week (June 12-18) and what's coming your way next week.
The story behind why Kayleigh McKee decided to become a voice actor.
A quick look at what's new, what's here this week (June 5-11) and what's coming your way next week.
How do voice actors protect themselves with the rise of AI?
A quick look at what's new, what's here this week (May 30-June 4) and what's coming your way next week.
A deep dive with ZeniMax Online Studio’s VO Lead, Becky Ichnoski about how all of Tamriel’s characters get their voices!
A quick look at what's new, what's here this week (May 22-28) and what's coming your way next week.
A hilarious social media handle has dedicated itself to narrating animals' inner monologues.
A quick look at what's new, what's here this week (May 15-21) and what's coming your way next week.
Celebrating AAPI Voice Actors for Asian American and Pacific Islander Heritage Month
A quick look at what's new, what's here this week (May 8-14) and what's coming your way next week.
If ad agencies are thinking about poetry, as voice actors we must also keep this top of mind.
A quick look at what's new, what's here this week (May 1-7) and what's coming your way next week.
Pros and cons of celebrity voice acting
A quick look at what's new, what's here this week (April 24-30) and what's coming your way next week.
In honor of National Poetry Month, Sally shares her love of poetry.
A quick look at what's new, what's here this week (April 17-23) and what's coming your way next week.
A quick look at what's new, what's here this week (April 10-16) and what's coming your way next week.
A quick look at what's new, what's here this week (April 3-9) and what's coming your way next week.
The Youth VO Program returns this Summer! And it's better than EVER!
A quick look at what's new, what's here this week (Mar 27-Apr 2) and what's coming your way next week.
Sarah Natochenny voiced Pokémon’s Ash Ketchum for 17 years. Q&A.
A quick look at what's new, what's here this week (Mar 20-26) and what's coming your way next week.
Warning -- spoilers ahead! Click to read about voice actor cameos in The Last of Us.
A quick look at what's new, what's here this week (Mar 13-19) and what's coming your way next week.
Everyone can embrace and actively support equity.
A quick look at what's new, what's here this week (Mar 6-12) and what's coming your way next week.
A quick look at what's new, what's here this week (Feb 27 - Mar 5) and what's coming your way next week.
A quick look at what's new, what's here this week (Feb 20-26) and what's coming your way next week.
A quick look at what's new, what's here this week (Feb 13-19) and what's coming your way next week.
We've created a guide you can use for your Super Bowl watching party!
A quick look at what's new, what's here this week (Feb 6-12) and what's coming your way next week.
From Robin Williams to Tina Fey, here are 25 reasons why improv will not only make you a better actor, but will change your life!
A quick look at what's new, what's here this week (Jan 30-Feb 5) and what's coming your way next week.
Words of wisdom on the video game industry from Voice over veterans.
A quick look at what's new, what's here this week (Jan 23-29) and what's coming your way next week.
Erika sits down with Marvin Greene to discuss the importance of studying the craft, his favorite breakthroughs, and more!
A quick look at what's new, what's here this week (Jan 16-22) and what's coming your way next week.
Guest post: Overcoming audition anxiety with improv!
A quick look at what's new, what's here this week (Jan 9-15) and what's coming your way next week.
Get out of your own way and own your year in VO by applying this advice. Here are four simple steps to help you reach your goals!
A quick look at what's new, what's here this week (Jan 2-8) and what's coming your way next week.
A quick look at what's new, what's here this week (Dec 12-18) and what's coming your way next week.
Check out these gift ideas for the voice actors in your life
A quick look at what's new, what's here this week (Dec 5-11) and what's coming your way next week.
A quick look at what's new, what's here this week (Nov 28-Dec 4) and what's coming your way next week.
A quick look at what's new, what's here this week (Nov 21-27) and what's coming your way next week.
We wish you happiness, success, and good company this Thanksgiving
A quick look at what's new, what's here this week (Nov 14-22) and what's coming your way next week.
A quick look at what's new, what's here this week (Nov 7-13) and what's coming your way next week.
Cissy Jones, Melissa Hutchison, and Gavin Hammon share advice, discuss their careers, experience, and day to day life as working voice actors.
A quick look at what's new, what's here this week (Oct 31-Nov 6) and what's coming your way next week.
Expert Voice123 tips from Natasha Marchewka and Katherine Tole
A quick look at what's new, what's here this week (Oct 24-30) and what's coming your way next week.
What are the "right" settings for voiceover recording?
A quick look at what's new, what's here this week (Oct 17-23) and what's coming your way next week.
Many actors are affected by dyslexia, but it isn't talked about enough.
A quick look at what's new, what's here this week (Oct 10-16) and what's coming your way next week.
Celebrating Hispanic Voice Actors for Hispanic Heritage Month
A quick look at what's new, what's here this week (Oct 3-9) and what's coming your way next week.
Spotlight on a phenomenal voice actor, composer, singer, and teacher.
A quick look at what's new, what's here this week (Sep 26-Oct 2) and what's coming your way next week.
