As commercial voice over actors, we strive to eliminate the "sell" in a piece of copy. We aim to sound natural and conversational as we talk about things like the "sensorial experience of Clorox Scentiva™ Disinfecting Mopping Cloths". We do it, and because we are trained actors, we do it well.
However, as soon as we start looking for work, some of us grasp at every job we can get and sell ourselves in a blatant way. Ironically, we forget that just as these companies work very hard to figure out every detail of their product - the color, the label, the sound of the voice that presents it - we, too, must spend quality time asking ourselves the right questions to promote our product -our voice- in a natural way.
By knowing what images your voice evokes, and branding yourself accordingly, clients will connect with your voice visually. They'll know who you are, where you fit in, and how you are going to solve their problem.
The process of branding can be overwhelming when you have no idea where to start.
Ian Price, a graphic design branding expert, demystifies the process as he discusses the importance of branding, how to find your specific brand, and create a marketable image that’s right for you!
Once you've figured out your brand, you'll need to promote it to let potential clients know that you are exactly the resource that they need.
But beware, self-promotion is not for the faint-hearted!
Keith Norton will build your confidence by sharing concrete ideas for self-promotion, brainstorming new ideas with fellow voice actors, and practicing exercises that will give you the courage and skills to self-promote like a boss. This class is great for actors who have been in the business awhile as well as those just starting out.
We've got some great classes headed your way next week and there are a handful of spaces available in each of them! Take a look...
Guess who's back?! That's right! Lil' Dino has returned to usher in the fall with a Labor Day Weekend Flash Sale!
Inspired by the three-week intensive some of our students recently completed, Danny spoke with Voice One Vocal Health instructor Julia Norton who has over 25 years of experience teaching people how to have a free and healthy voice.
It started on July 20th. 23 days and 138 hours later, our Summer Fast Track is complete. I watched these students grow and flourish over these three weeks, and here’s what I came away with:
Wanna know a great way to end your kids' summer vacation? With Voice Over, of course!
Danny spoke with Voice One Founder Elaine Clark, who has over 30 years experience as a casting director in video games, anime, toys, corporate narration, documentaries, and commercials, about what it means to be a casting director.
Courage to what? Speak, fight back, be heard, perform voice over, recite poetry, sing, rap, record, and amplify your authority.
An Interview with Top Dialect Coach Doug Honorof
Sally shares a bit of wisdom she heard from a former coach that has helped boost her confidence during auditions.
An upcoming class to practice "inhabiting an audition"
Having the backing of talent agents can be critical to our success!
Sally reflects on her early resistance to the union in her prior work, and how important the actors' union is to her.
Please join us for an upcoming event featuring our local SAG-AFTRA union rep!
Sally takes us back to her early days of voice acting and the origins of her cleverly crafted persona, Actor Girl.
Why every voice actor needs personal branding and self-promotion.
The importance of those "additional skills" - A little more about our Business & Marketing, Advanced Marketing, and Home Recording classes
We are thrilled that the incredible Amanda Rose Smith will be here at Voice One for a three-hour audio editing workshop.
The Daytime Conservatory takes you and a small group of peers on a ten-week tour of the core, expanding your range by immersing you in scripts from across the VO-spectrum.
Sally recounts a pivotal moment in her voice over training
We sent out a Super Bowl scavenger hunt to aide you in watching the year's biggest commercials with a critical eye. Many of you sent us your answers, and we wanted to share some of our biggest take-aways.
Voice One offers a beginning improv class that takes you through the the basic rules of improv (believe it or not, there are rules!) through games and scenes. Laura Derry creates a fun and safe space for you to succeed and fail and you'll laugh and learn a lot!
A guide for watching the Super Bowl commercials with the critical eye of a professional voice over actor.
We are premiering a new class called Storytelling in VO. The class takes place over two Thursdays: January 31st and February 7th from 6:30pm-9:30pm taught by Sally. The class will cover the short story format, with scripts from commercials, corporate narration, literature, and children’s books.
Sally tells her own voice over story - how she went from dancer to voice actor.
