He is recognized as one of the world’s leading experts in the field of sonic identity, blending art and science into award winning audio strategies and creative content for a variety of global agencies and brands. With a degree in psychology and over 30 years of experience in the music and advertising industries, Steve’s work explores the ways music and sound impact consumer perception and behavior. Recent experiments have examined the relationship between sound and taste, the existence of audio archetypes, how bias impacts the aesthetic judgements of advertising professionals, and the cost and benefits of music, soundscapes and noise in healthcare settings. He is the recipient of the iHeartMedia Scholarship for Leadership in Audio Innovation, and is currently completing an Executive MBA through the Berlin School of Creative Leadership.
You can attend our next Professional Invitational one of two ways:
• There are 15 standard spaces available for normal attendance, which gives you the opportunity to read for and receive feedback from our guest. (these will go fast!)
• There are also 15 audit spaces for students who wish to attend the lecture without reading copy during the final part of class - which is a great way to learn about the industry regardless of your experience level.
The Professional Invitational features a different guest each time. During the first hour, Sally interviews our guest about their background, creative process, and how they audition and select talent. Then we open the floor to questions from the audience. Finally, 15 students will read copy and receive feedback from our guest.
Guest: Steve Keller
Host: Sally Clawson
Date: Tuesday, October 13
Time: 6:30-9:30pm PDT
Performer Cost: $140
Auditor Cost: $75
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